Last night was the penultimate event of WaterBear’s International Women’s Day celebrations. Dayna Ghiraldi – Travers, CEO and Founder of Big Picture Media was Thursday nights guest who focussed her masterclass on ‘Seeing the Big Picture in the Music Industry’, giving amazing insight into the world of PR.
Dayna started off by speaking to us about her incredible career and how she discovered her love for PR. She then went on to talk about the successful journey of building her own company, the main fundamentals of starting your own business, PR 101 and helping to shine the light on clients projects, and the importance of interning.
Dayna then kindly offered to share press release examples, useful documents, and contact information with our musicians to help with their journeys and careers.
This was such an interesting and inspiring masterclass, thank you so much for your time and generosity, Dayna!
- ‘Water bear’ is the common name for a Tardigrade.
- Tardigrades are micro creatures, found everywhere on earth.
- They are the most resilient creatures known.
- They can survive and adapt to their surroundings, even in outer space.
- Their resilience and ability to adapt and survive inspires us in everything we do. We love them.