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Music Managers Forum (MMF)

We are delighted to be partnering with the Music Managers Forum (MMF) to bring their experience, knowledge and insight to our students, the artists and managers of tomorrow. Our partnership with the MMF will give WaterBear students the opportunity to attend exclusive events, benefit from MMF masterclasses and participate in their Trailblazer Award programme.

Music Managers Forum (MMF)

The Music Managers Forum (MMF) was founded in 1992 and has grown to represent over 1500 artist manager members, based predominantly in the UK, with an ever-expanding network of international managers. They exist to support all artists and managers throughout the development of their careers and strive towards a fairer, more transparent music industry. They do this through education, mentoring, innovation, and advocacy to provide a collective voice and leadership for the management communities that sit at the centre of artist careers and the music industry.

MMF Masterclasses for WaterBear students

Through the year students will have to opportunity to attend in-person or online masterclasses with professional artist music mangers to include:

Music Management Masterclass

The music management masterclass will be essential for any music student in understanding the role of the music manager as well music industry in a wider context. The masterclass will also include the role of MMF, their code of practice, and an overview of their campaigns and policy work on music streaming, ’Dissecting the Digital Dollar’, Managing Expectations and their FanFair campaign on ticketing.

Managing Artists Masterclass

During the masterclass artist music managers will discuss their experiences to give WaterBear students the lowdown on what it is like to be an artist manager today alongside the many benefits and challenges.

WaterBear Student MMF Memberships

The MMF is giving 30 WaterBear students an MMF membership for the duration of their course. Students will be able to access to MMF publications and website, attend social events and access online educational sessions and online events with the MMF's associate partners such as Amazon Music, Twitch, Facebook/Instagram, TikTok, YouTube Music/Google, Amuse and Songtrust.

MMF Trailblazer Award

The MMF Trailblazer award is the opportunity to celebrate those students who show enterprise and enthusiasm for music management. The winning ‘MMF Student Trailblazer’ will receive a ticket to attend the annual Artist & Manager Awards. For an insight into the into the unique relationship between managers and artists watch this film feat Arlo Parks, Adex (NQ), Driift, Skin, and Michael Kiwanuka.

Nomination criteria for the trailblazer awards:

• A student who has engaged enthusiastically in their music industry course.

• A student who has shown passion for music management.

• A student seen to be applying their learnings to real life activities e.g. managing acts, putting on shows, engaging with the wider music community.

• A student who can put forward a case for themselves as to why they feel they would benefit from attending the Artist & Manager Awards.

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Why We're WaterBear...

- ‘Water bear’ is the common name for a Tardigrade.
- Tardigrades are micro creatures, found everywhere on earth.
- They are the most resilient creatures known.
- They can survive and adapt to their surroundings, even in outer space.
- Their resilience and ability to adapt and survive inspires us in everything we do. We love them.

WaterBear Education Ltd, Hanover House,
118 Queens Road, Brighton BN1 3XG, UK  Map

Email: [email protected]
Tel: +44 (0) 1273 726230

WaterBear Sheffield, Unit 4, Gatecrasher,
49 Eyre Lane, Sheffield S1 4RB, UK

Email: [email protected]
Tel: +44 (0) 1143 992720

WaterBear Education Ltd, Hanover House,
118 Queens Road, Brighton BN1 3XG, UK  Map

Email: [email protected]
Tel: +44 (0) 1273 726230

WaterBear Sheffield, Unit 4, Gatecrasher,
49 Eyre Lane, Sheffield S1 4RB, UK

Email: [email protected]
Tel: +44 (0) 1143 992720

Why We're WaterBear...

- ‘Water bear’ is the common name for a Tardigrade.
- Tardigrades are micro creatures, found everywhere on earth.
- They are the most resilient creatures known.
- They can survive and adapt to their surroundings, even in outer space.
- Their resilience and ability to adapt and survive inspires us in everything we do. We love them.

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