A Masterclass with Dayna Ghiraldi – Travers

Posted on 12th March 2021
Tagged in 

Last night was the penultimate event of WaterBear’s International Women’s Day celebrations. Dayna Ghiraldi – Travers, CEO and Founder of Big Picture Media was Thursday nights guest who focussed her masterclass on ‘Seeing the Big Picture in the Music Industry’, giving amazing insight into the world of PR.

Dayna started off by speaking to us about her incredible career and how she discovered her love for PR. She then went on to talk about the successful journey of building her own company, the main fundamentals of starting your own business, PR 101 and helping to shine the light on clients projects, and the importance of interning.

Dayna then kindly offered to share press release examples, useful documents, and contact information with our musicians to help with their journeys and careers.

This was such an interesting and inspiring masterclass, thank you so much for your time and generosity, Dayna!

Dayna Ghiraldi-Travers

Dayna Ghiraldi-Travers

by Jodie Amos
Front-women of her former band, drummer and singer Jodie graduated from her MA in Innovation and Enterprise and jumped straight in to Tour Managing a European month-long tour with Made on the Road. It was there that she discovered her passion for events and tours. After working alongside Bruce Dickinson in the first WaterBear UK tour, Jodie is now the Events Coordinator at WaterBear | The College of Music.
View all posts by Jodie Amos

Recommended Blog Posts and News

A Masterclass with Georgia Train

On Wednesday 17th February, we opened up our virtual doors for a masterclass with one […]

Future-Proof Your Music Career

What does ‘future-proofing your career’ mean? Whether you’re an artist trying to make a career […]

Are you an artist or a business?

“I'm not a businessman, I'm a business, man” Jay-Z Are you an artist or a […]
chevron-down linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram