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Blog

Build your fan base in 2019

January 8, 2019 by bruce.dickinson
Welcome to 2019! Perhaps you’ve seen the memes pointing out that we’re now entering the year of that classic 80's sci-fi blockbuster Blade Runner?. By now the world’s supposed to be filled with industrial cyberpunk fashions, flying cars, towering corporate skyscraper and walking-talking human-like replicants. Look around and you’ll see none of these things have […]
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Start your music career in 2019

January 1, 2019 by bruce.dickinson
Stack the odds in favour of success Looking ahead to 2019 and trying to work out how the land lies is difficult. This is not a typical period in our history, and we just don’t know how the whole Brexit scenario will pan out for the Music Industry. How can we plan when no one […]
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Why you don't need a record deal

December 18, 2018 by sam.robson
Why crowdfunding could work for you These days, pre-orders and advance sales can play a big part in launches and releases (e.g. for a single, an EP or an album). That’s not just true of music biz releases alone! Look at video games, including massive franchises like Red Dead Redemption. Game publishers put so much […]
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Making the most out of your merch

December 11, 2018 by sam.robson
Introduction Bands, fans and merchandise have a three-way relationship that go back a LONG way! Fans love band-branded merch. That makes it sellable, and just like points make prizes: merch sales make revenue and profit! Merch sales can be a valuable weapon in an artist/band’s arsenal & part of your revenue stream early on and […]
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Get yourself noticed with the ultimate band photo

December 5, 2018 by brian.mcNamara
A band's guide to photographers, photoshoots & promotional photography If you collect clichés, “A picture is worth a thousand words” has gotta be one to stash in your scrapbook. In this era of social media, web presence and memes, that’s truer than ever. Who’s going to READ that thousand-word epic in this fast-browsing day and […]
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How to work with venues & get gig ready

November 27, 2018 by brian.mcNamara
As the saying goes: if you fail to plan, you plan to fail. The tech spec is a document that helps plan and communicate to and ensure a gig or event runs smoothly. Writing technical specifications for your band for promoters and venues is important. A clear, concise tech spec helps in many ways: it […]
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Prosper on the New Frontier: Music Streaming and Spotify

November 8, 2018 by Waterbear
Here at WaterBear, we’re ever-mindful that the music business keeps changing. Also that, as Charles Darwin once said, “…those who survive are the ones who adapt best to the new conditions.” In this blog I’ll be looking at how streaming services have changed the landscape and also how up-and-coming artists and acts can use the […]
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Why We're WaterBear...

- ‘Water bear’ is the common name for a Tardigrade.
- Tardigrades are micro creatures, found everywhere on earth.
- They are the most resilient creatures known.
- They can survive and adapt to their surroundings, even in outer space.
- Their resilience and ability to adapt and survive inspires us in everything we do. We love them.

WaterBear Education Ltd, Hanover House,
118 Queens Road, Brighton BN1 3XG, UK  Map

Email: [email protected]
Tel: +44 (0) 1273 726230

WaterBear Sheffield, Unit 4, Gatecrasher,
49 Eyre Lane, Sheffield S1 4RB, UK

Email: [email protected]
Tel: +44 (0) 1143 992720

WaterBear Education Ltd, Hanover House,
118 Queens Road, Brighton BN1 3XG, UK  Map

Email: [email protected]
Tel: +44 (0) 1273 726230

WaterBear Sheffield, Unit 4, Gatecrasher,
49 Eyre Lane, Sheffield S1 4RB, UK

Email: [email protected]
Tel: +44 (0) 1143 992720

Why We're WaterBear...

- ‘Water bear’ is the common name for a Tardigrade.
- Tardigrades are micro creatures, found everywhere on earth.
- They are the most resilient creatures known.
- They can survive and adapt to their surroundings, even in outer space.
- Their resilience and ability to adapt and survive inspires us in everything we do. We love them.

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