JOB DESCRIPTION
- Role: TikTok Content Creator (Freelance)
- Location: Brighton/Sheffield/Remote
- Hours of work: 14 hours per week
- Reports to: Social Media Executive
- Remuneration: £15 per hour
WaterBear is a college of music with campuses in Sheffield and Brighton, now in its seventh year of operation. We’re known for being innovative, student-first, and a true disruptor in the sector, combining credible industry influence, cutting-edge course delivery, and a strong creative culture.
We are a College of Falmouth University and work in close partnership with them. With our student numbers rapidly growing and new campuses on the horizon, we’re entering a phase of major expansion. WaterBear’s marketing strategy reflects this; bold, digital-first, and built around the real stories of our students and music community.
THE POST
We’re seeking a creative and culturally fluent TikTok Content Creator to join our in-house marketing team. You’ll be a platform-native storyteller who understands what makes people stop scrolling, someone who can turn the everyday magic of music education and student life into powerful short-form content.
This is a hands-on creative role for someone who understands TikTok inside and out; trends, humour, pacing, performance, editing, and experimentation. You’ll work both independently and with the wider marketing team to create content that captures the energy and culture of WaterBear, builds community, and pushes boundaries.
JOB PURPOSE
- To create trend-led, scroll-stopping TikTok content that builds WaterBear’s presence, personality, and following.
- To act as a digital storyteller, bringing the college’s unique culture and student experience to life.
- To deliver end-to-end content creation: ideation, filming, editing, captioning, and publishing.
MAIN DUTIES
The TikTok Content Creator will:
- Film and edit short-form video content for TikTok, using in-app tools and/or editing apps such as CapCut.
- Monitor and respond to TikTok trends daily, creating reactive content within hours.
- Write and execute strong hooks, scripts, and captions tailored to platform tone andculture.
- Collaborate with students, tutors, guest artists, and alumni to generate authentic,engaging stories.
- Showcase events, performances, and daily student life at WaterBear through creativestorytelling.
- Experiment with new formats and ideas, testing and learning what drives views,engagement, and shares.
- Align content with WaterBear’s visual identity, values, and voice – while avoiding overlycorporate tone.
- Report performance metrics (views, likes, saves, watch time) and recommend strategicchanges based on insights.
- Contribute to content planning in sync with the wider marketing and social mediacalendar.
- Engage with the TikTok community – comments, trends, duets, and creatorcollaborations.
- Organise and archive raw footage and final content for future use and reuse.
KEY COMPETENCIES
1. Trend Awareness & Speed
- Tracks TikTok trends, audio, and hashtags daily.
- Reacts quickly (within hours) to what’s rising.
- Adapts trends to WaterBear’s world: music, student life, performance, creativity.
2. Storytelling & Hook Writing
- Writes engaging 1–3 second hooks to stop the scroll.
- Understands how to build 15–60 second narratives that lands
3. On-Camera Presence or Direction
- Comfortable performing on camera or directing talent.
- Understands what “authentic” TikTok performance looks like: quirky, raw, real.
4. Audio-Driven Editing
- Skilled in using trending sounds, music memes, and CapCut templates.
- Edits to beat, syncs lip-syncs, and maximises sound-driven engagement.5. Platform Culture Fluency
- Knows what on TikTok and what doesn’t (cringe, overly branded, try-hard).
- Understands Gen Z slang, humour, creator culture, and sub-communities.
6. Creative Experimentation
- Brings original, TikTok-native ideas (not just Reels repurposing).
- Willing to test, fail, iterate, and adapt based on audience response.
CONTEXT
As with all WaterBear roles, this position is rooted in a work culture that values creativity, health, and balance. We know students thrive when supported, and we believe the same is true of our team. Coaching, mentoring, and professional development opportunities may be offered as part of this post to support personal growth and wellbeing.
PERSON SPECIFICATION
Essential:
- Proven experience creating TikTok content.
- Strong knowledge of platform trends and tools.
- End-to-end content creation skills.
- Creative confidence and aesthetic sensibility.
- A passion for music and/or education.
Desirable:
- Basic motion graphics or design experience (e.g., Canva, Adobe).
- Experience in a creative or educational environment.
- Familiarity with the WaterBear brand and student demographic.
- Ability to collaborate with a wide range of personalities and content contributors
Please provide a cover letter and CV within your application.
