What are the benefits of having an independent career in music today?

Thinking of a career as an independent musician? What does it mean to be a DIY artist in today’s music industry and how can you navigate a successful career? We explore some the many benefits of being an independent artist below and look at how WaterBear, a commercial music college supports the independent artist.

Creative Control

One of the biggest benefits of having an independent career in music is the creative control it allows you to have. As you have complete authority over all aspects of your music, art style and production technique, you can fully express yourself and create music that truly resonates with you and your audience. At times it can be difficult to articulate a specific artistic concept to others, so as an independent you won't have to worry about anyone else's opinion or vision getting in the way.

Greater Earnings Potential

Another benefit of going independent in music is the potential for greater earnings. While signing with a record label can provide you with financial stability and resources, it also means giving up a significant portion of your earnings and/or the rights to your music. When you're independent, you get to keep all of the revenue generated by your music, making the funding of albums, music videos and merchandise much easier. The exploration of other supporting revenue streams is greatly encouraged to self-fund as an independent, these means could include streaming royalties, sync work, selling merchandise and live performances.

Flexibility

An independent career in music also provides greater flexibility than signing with a record label. You get to work around your schedule and prioritise what's important to you. This means that you can balance your music career with other commitments, such as education, jobs or family. You can also take your music in any direction you want, without the need to adhere to a label’s contractual or creative terms.

Direct Connection with Fans

With the rise of social media and digital platforms, independent musicians can now connect with their fans directly. You don't need a record label to market and promote your music. You can use platforms like Instagram, Facebook, and TikTok to build a following and engage with your fans. This creates a much more intimate bond between you and your audience, which can lead to more loyal and dedicated fans. Access to free promotional platforms also means that you can put any previously generated revenue into much more creative places.

More Creative Opportunities

When you're an independent artist, you have complete free reign over the collaborative aspects of your music, with the ability to explore and trial different creative avenues. You can work with other musicians, producers, and artists to create something truly unique. Also, if you decide to experiment with different genres and styles you don’t need to worry about compromising your image or brand.

As you can see, having an independent career in music does have its benefits in today's music industry. From creative control to greater earnings potential and flexibility, independent musicians have the freedom to pursue their passion on their terms. While there are challenges to going independent, the rewards are often worth it. If you're a musician looking to break into the industry, consider the benefits of going independent and the opportunities it can provide.

How WaterBear - The College of Music supports independent musicians

You now have the benefits of an indie career in the music industry, if you are really committed in pursuing the life as DIY artist WaterBear can support you in several ways.

Bespoke Learning Approach

WaterBear offers courses which are referred to as ‘student led’, meaning a personalised learning approach is applied to each individual. Due to this, students can tailor their education to fit their specific requirements and aspirations. This allows the focus to be drawn to the areas of music that are relevant to their independent careers, whether that’s performance, production, business, or songwriting. WaterBear's tutors work closely with students to identify their strengths and weaknesses and provide them with the skills and knowledge they need to succeed in their independent careers.

Industry Connections

WaterBear has a wealth of industry connections, including leading record labels, music publishers, and management companies. All of our tutors are active contributors to the music industry and each of them has experience in a different field. Students have access to a range of expertise and opportunities that will help them develop their independent careers, offering insight into the requirements for success. WaterBear offers internships, work placements and access to networking events, ensuring that all grounds are covered for the potential of a prosperous music career.

Entrepreneurial Support

WaterBear provides entrepreneurial support to help students develop the skills they need to succeed as independent musicians. This includes classes on music business, marketing, social media and branding, which are taught to all disciplines. Students have access to industry experts who can provide advice and guidance on career choices, as well as financial queries. WaterBear's entrepreneurial support also includes opportunities to showcase students' music and build their fan bases.

Collaboration Opportunities

WaterBear encourages collaboration between students not only during college hours but outside of them too. This can be invaluable for developing an independent career in music as it encourages innovation and creativity, allowing for a unique final product that an independent may not otherwise have achieved. As students have the opportunity to work together on recording sessions, music videos, and gigs, they are constantly building skills which are applicable to their careers in the industry.

Overall, WaterBear - The College of Music provides students with the expertise, knowledge, and opportunities they need to pursue an independent career in music. From personalised learning to industry connections and entrepreneurial support, WaterBear is a great choice for anyone looking to build a successful career in the music industry.

If you are interested in finding out about our range of undergraduate postgraduate music degree courses at WaterBear, on-site in Brighton or Sheffield, or online please don’t hesitate to get in touch.

WaterBear – The College of Music  

WaterBear offers BA (Hons) degree and master’s courses made for today’s musicians, artists and industry professionals. Its colleges are based in the heart of Brighton and Sheffield, two amazing UK cities with incredible musical roots and heritage. The college also has a range of online distance learning courses.   

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WaterBear is a College of Falmouth University, a pioneer in creative industries education, entrepreneurship and innovation. Run by musicians for musicians WaterBear is about smaller class sizes, flexible course delivery, bespoke one-to-one mentoring and exclusive work experience and career development opportunities.