16th December 2025
Role: Social Media Executive
Location: Brighton or Sheffield (with cross-campus collaboration). This is a hybrid role, primarily home-based, with some requirement for on-site work.
Hours of work: 35 hours per week
Reports to: Marketing Operations Manager
Salary: TBA
Application Deadline: 9.30am, 5th January 2026
I. BACKGROUND
WaterBear is a college of music with campuses in Sheffield and Brighton, now in its seventh year of operation. Known as an innovator and disruptor in the sector, the college takes an edgy, contemporary approach to brand, works with credible influencers, and delivers courses through a flexible, modern model.
II. THE POST
We are seeking a talented and highly organised Social Media Executive to join our dynamic marketing team. The ideal candidate will play a key role in managing and elevating our social media presence across all platforms, ensuring strong content output, community engagement, and brand consistency.
We are looking for a motivated, detail-oriented individual with the drive to take our social media activity to the next level. You will work collaboratively as part of a supportive, high-performing marketing team. The role involves planning, scheduling, optimising, and where required, capture of video based social media content, across all WaterBear channels. Working closely with the wider Marketing and Music Industries teams, you will help ensure our storytelling is authentic, student-centred, and aligned with our brand and recruitment goals.
III. MAIN DUTIES
- Coordinating the production of high-quality, on-brand content (video, photo, reels, TikToks, graphics, stories) to showcase student life, courses, events, and the WaterBear experience.
- To manage multiple content calendars, coordinating the distribution of posts across platforms including TikTok, YouTube, Instagram, Facebook, and LinkedIn.
- To utilise content management platform Hootsuite to schedule, publish and monitor posts, ensuring timely and consistent publication, across TikTok, Instagram, YouTube, Facebook and LinkedIn.
- Write compelling copy tailored to each platform.
- Capture of live content at gigs, masterclasses, events when reduced staffing occurs.
- Monitor social channels daily, responding to comments, DMs, and community interactions in brand tone.
- To work with internal and external stakeholders, including faculty, students, and industry partners, to gather and promote music education related content, in particular student body content.
- Identify opportunities for reactive content (trends, campus moments, industry news).
- Maintain consistent posting across channels to support audience growth and performance.
- Collaborate with the wider marketing team to ensure all content aligns with campaign objectives.
- Upload and tag content for paid campaigns when required.
- Track weekly and monthly performance metrics (follower growth, engagement rate, reach, conversions).
- Work closely with the Music Industries team across all campuses to gather content opportunities and stories.
- Assist with student ambassadors or creators to support user-generated content.
- Liaise with the in-house videography/design team on all content required.
IV. PERSON SPECIFICATION
- Proven experience creating social content (can be in-house, agency, freelance or personal brand).
- Strong knowledge of TikTok, Instagram Reels, Shorts and social-first video formats.
- Confident filming and editing short-form video.
- Excellent copywriting skills and attention to detail.
- Ability to work quickly in a fast-moving, creative environment.
- Understanding of trends, algorithms, and platform best practice.
- Creative, proactive and confident generating ideas.
- Excellent communicator and collaborator.
- Strong organisational skills and ability to manage multiple tasks.
- Basic Adobe Suite or Canva skills.
- A passion for music, arts, culture or creative industries.
- Experience reporting on metrics and making data-led recommendations.
