WATERBEAR

MUSIC INDUSTRIES

Every musician and music professional has a unique set of creative strengths and passions. In today’s music industry, there is space for everyone.

Opportunities and Experiences

Event

The Great Escape 2025

What a week in Brighton at The Great Escape 2025! We enjoyed incredible performances from WaterBear artists and saw WaterBear music professionals working as crew – an unforgettable celebration of music and community!

Event

Download Festival 2025

WaterBear at Download Festival! WaterBear presenters Kanukai and Mia Gear were on the ground, while WaterBear Brighton band Matted delivered an electrifying set on The Den stage in District X!

Event

Tons of Rock Festival

WaterBear music professionals travelled to Norway to volunteer at Tons of Rock! They gained priceless industry experience working in merchandising, networking, and immersing themselves in the event.

Campaign

Kid Blu3 single release

WaterBear worked with artist Kid Blu3 on her single ‘Natural Queen’ – from writing and recording to release. The track hit number 3 in the iTunes UK hip hop chart, gained 250,000+ social views, and continues to stream strongly.

event

Glastonbury 2025

Six WaterBear artists had the incredible opportunity to perform at Glastonbury 2025, while WaterBear music professionals gained invaluable industry experience working at the festival. Congratulations to everyone involved!

event

Tramlines 2025

Tramlines 2025…WaterBear style! Sheffield WaterBear band Sundress performed on the Tramlines main stage, while the WaterBear socials team were on the ground capturing all the action.

Residential

Chapel Studios Songwriting Camp

Our MA Songwriting residential took place at Chapel Studios in Lincolnshire! WaterBear songwriters spent a week collaborating with industry professionals, sharing skills and developing their craft.

Event

Opium plays Leeds Festival

Imagine DJing at Reading & Leeds? WaterBear artist Opium didn’t have to imagine – he DJed at Leeds Festival and absolutely smashed his set, as the footage shows!

Event

Mission Creep play Arctangent

WaterBear Brighton band Mission Creep played an incredible set at Arctangent Festival! They won this opportunity through our festival partnership and absolutely smashed it!

Music Industries Team

Our dedicated Music Industries team have extensive music industry experience in areas such as music management, A&R, live events and radio, and many are also working artists. They are there to help and support you across many aspects of your development as a music professional. No matter what your focus, goals or aspirations, between them they have the experience and knowhow to offer you the right advice as and when you need it.

From band and artist development to personal branding and image, music project advice, A&R, building an audience, getting a gig, booking a tour or helping you find the right musicians and professionals for your band or project, they’ll have it covered. Even if you’re just starting out and playing your first gigs, the teams are there to help.  

DEVELOPMENT OPPORTUNITIES

INDUSTRY OPPORTUNITIES

Our careers programme supports what you’re learning in class, helping you achieve your career ambitions across a wide range of music business activities, including work experience and live performance opportunities. Regular masterclasses and events are also designed to grow your network and fast-track your industry connections.

LIVE PERFORMANCE

As an artist or musician, performing to a live audience in real venues is essential. From your first month at WaterBear, you could be performing, gigging, or gaining industry experience across the city. You’ll have regular opportunities to play at partner venues and festivals throughout the year, including Sidney & Matilda, The Green Door Store, Tramlines, and The Great Escape Festival. You can also curate your own gigs and tours, perform at industry showcases, and play at the WaterBear Venue and WaterBear Music Bar in Brighton. Both Brighton and Sheffield offer vibrant music scenes with a wide range of venues and events, giving you even more chances to perform and grow as a live artist.

LIVE PROJECTS AND INDUSTRY ACCESS

Through our industry partners, you’ll have the opportunity to work on live projects including sync and songwriting briefs and promotional campaigns. You’ll connect and collaborate with industry professionals such as A&R reps, event managers, musicians and songwriters, building valuable skills and making connections that can help advance your career.

WORK EXPERIENCE

The music industry revolves around events and gigs, along with the people working on stage and behind the scenes. Through our industry partners, you’ll gain opportunities for work experience at venues and festivals in areas such as sound production, stage management and backline tech. You can also develop transferable skills in event planning and marketing.

CAREER AND ARTIST DEVELOPMENT

Our team of industry professionals, working artists and producers will help you shape your artist identity, brand, release strategy and live profile. They will support your career goals with a focus on real-world application and industry-facing outcomes, equipping you with the tools, strategies and guidance needed to build a sustainable music career. Read more about artist development and A&R below.

Our Artist Development Team

ESSENTIAL SKILLS FOR BUILDING A CAREER IN MUSIC 

At WaterBear, we believe every music journey is unique and built on a foundation of creativity, independence, and practical skills. To thrive in the UK’s ever-evolving music scene, you need to develop a broad skill set that empowers you to take control of your career, adapt to change, and realise your artistic vision.

At WaterBear, we champion individuality, practical learning, and the power of community. By developing these essential skills, you’ll be ready to shape your own path and thrive in the UK’s diverse and exciting music industry. 

Understanding the business side of music is crucial for long-term success. It enables you to make informed decisions, protect your interests, and create sustainable opportunities. 

Key Skills & Knowledge: 

Business Planning
Having a clear plan keeps you on track and helps you adapt when things change. It’s about setting goals you can actually reach. Try writing down your aims, checking in on progress often, and asking mentors for advice to keep moving forward. 

Financial Literacy
Knowing how to handle your money means you can avoid surprises and keep your career afloat. It helps you spot good deals and manage your income wisely. Use budgeting apps, take simple finance courses, and chat with others who’ve been there. 

Marketing & Branding
Getting your music heard means knowing how to promote yourself and build a strong image. It’s about connecting with fans and standing out. Play around with social media, keep your look and message consistent, and engage with your audience regularly. 

Networking
Meeting the right people can open doors to gigs and collaborations you wouldn’t find alone. Go to local shows, join online groups, and don’t be shy about introducing yourself to others in the UK music scene. 

Project Management
Keeping your projects organised stops things from falling through the cracks. It helps you hit deadlines and deliver your best work. Break big tasks into smaller steps, use calendars or apps, and set realistic timelines. 

Your creative skills are your foundation. Constantly developing your craft and artistic voice ensures you remain relevant and distinctive. 

Key Skills & Knowledge: 

Instrument/Vocal Mastery
Being confident on your instrument or voice means you can perform well anywhere and adapt to different styles. Practise regularly, try new techniques, and get feedback to keep improving. 

Songwriting & Composition
Writing your own songs lets you share your story and stand out. It also opens doors to publishing and collaborations. Write often, listen to other artists for inspiration, and don’t be afraid to experiment. 

Performance Skills
A strong live presence helps you connect with audiences and build a fanbase. Practise performing in front of friends, record yourself, and take every chance to play live, even small gigs. 

Creativity & Originality
Your unique sound is what makes you memorable. Trying new ideas keeps your music fresh and exciting. Don’t be afraid to mix genres, collaborate, or take creative risks. 

Adaptability
The music world changes fast, so being flexible keeps you relevant. Stay curious, learn new skills, and be open to feedback to grow with the industry. 

 

Tech skills are essential for recording, producing, and sharing your music independently in today’s digital world. 

Key Skills & Knowledge: 

Audio Production
Knowing how to record and mix your music means you can create quality tracks without always needing a studio. Watch tutorials, experiment with software, and practise producing your own songs. 

Digital Distribution
Getting your music online is key to reaching fans worldwide. Learn how platforms like Spotify work, tag your music properly, and keep an eye on your stats to understand your audience. 

Home Studio Skills
Having a home setup gives you freedom to create anytime and saves money. Start small with basic gear, learn how to set it up properly, and practise recording and editing regularly. 

Music Software Proficiency
Knowing your way around music software lets you bring your ideas to life. Take online courses, try different programmes, and keep up with updates to stay creative and efficient. 

Live Sound Skills
Managing your own sound at gigs helps you deliver great performances and avoid technical issues. Learn about equipment basics, attend soundcheck workshops, and practise setting up gear. 

A strong grasp of how the industry works, combined with professional behaviour, helps you build trust and make informed choices. 

Key Skills & Knowledge: 

Music Law & Contracts
Understanding your rights protects your work and income. Learn about copyright and contracts, attend workshops, and get advice before signing anything. 

Industry Roles & Structures 

Knowing who does what in the music world helps you find the right support and opportunities. Research different roles, attend industry events, and connect with professionals to build your network. 

Professional Conduct
Being reliable and respectful makes people want to work with you again. Always communicate clearly, meet deadlines, and treat others well, on and off stage. 

Self-Advocacy 

Standing up for yourself means your ideas and needs get heard. Practice negotiating, be clear about your goals, and don’t be afraid to say no when something doesn’t feel right. 

Time Management
Balancing creativity and admin tasks keeps you productive and sane. Use planners or apps, prioritise tasks, and set aside regular time for both music and business. 

Looking after your mental and physical health is vital for a sustainable and enjoyable career. 

Key Skills & Knowledge: 

Self-Care
Taking care of yourself keeps your energy and creativity flowing. Make time for rest, healthy food, exercise, and things you enjoy outside music. 

Stress Management
Music careers can be stressful, so finding ways to relax helps you stay focused. Try breathing exercises, talk to friends, and break big tasks into smaller steps. 

Work-Life Balance
Keeping a good balance stops burnout and keeps your passion alive. Set boundaries, schedule downtime, and don’t be afraid to switch off when needed. 

Community Engagement
Being part of your local music scene gives you support and inspiration. Go to gigs, volunteer, and collaborate with others to build friendships and opportunities. 

Growth Mindset
Seeing challenges as chances to learn helps you keep improving. Reflect on your experiences, welcome feedback, and celebrate your progress, no matter how small. 

Partner with us

If you are interested in partnering with WaterBear to offer work experience, live performance, or other industry opportunities such as masterclasses or events we’d love to hear from you. 

If you require any further assistance, please contact the WaterBear enquiries team on 01273 726230 or email [email protected].

Open Days