Top Music Jobs: Careers in the Music Industry Explained

The music industry is a vibrant and ever-evolving space, full of exciting opportunities for those passionate about sound, creativity, and connection. Whether you’re dreaming of performing on stage, producing tracks in a studio, managing talent, or promoting live events, there are countless music jobs that can turn your passion into a fulfilling and sustainable career. 

Today’s music landscape is more diverse than ever. While some professionals still follow traditional paths – working for record labels, venues, or production companies – many others are building freelance or self-employed portfolio careers, combining different streams of work such as teaching, gigging, composing, producing, and content creation. 

Beyond that, even within a single role, few music professionals focus on just one area. For example, an independent artist will often take on the roles of an artist manager and social media manager to handle their own releases and promote their brand. These overlapping responsibilities reflect the flexibility and entrepreneurial mindset that define today’s DIY music industry, where creative independence often leads to new and unexpected opportunities. 

In this guide, we’ll explore a wide range of music industry jobs, breaking down what each role involves and how they fit into today’s fast-changing musical world. Whether you’re starting out or planning your next move, this post will help you find your place – and your own path – in the ever-expanding world of music.

At WaterBear, our Music Industries Team is dedicated to supporting your career development. Through our extensive industry partnerships, we offer exciting career opportunities such as work experience placements, access to exclusive events, gigs, and conferences, along with performance opportunities at top venues and some of the UK’s biggest festivals. 

1. Music Creation & Production Careers
2. Music Distribution, Marketing and PR Careers
3. Touring & Live Music Jobs
4. Artist & Career Management Jobs
5. Music Publishing, Rights & Royalties Careers
6. Other Careers in Music
7. Start a Music Business
8. How WaterBear Helps You Succeed

At the heart of every great track is a creative process, and that’s where music creation and production come in.  

This area of the industry is all about crafting sound, writing songs, and shaping recordings that connect with listeners. Whether you’re producing beats in a bedroom studio, recording vocals for other artists, or mixing tracks for release, there are plenty of music jobs that focus on turning musical ideas into finished work. 

Thanks to affordable technology and accessible software, music production is more open than ever. Many artists now create, record, and release music independently, blurring the lines between roles like producer, songwriter, engineer, and performer.  

In this section, we’ll explore the key careers involved in making music, from the first note to the final master.

Also known as: Featured Artist, Recording Artist, Touring Artist 

An artist is a musician, vocalist, rapper, or DJ who creates and performs original music, either solo or as part of a group.

In today’s music industry, many artists work independently, managing multiple aspects of their careers themselves or with a small team. 

Artists often wear many hats, with roles that may include: 

• Writing and recording original songs 

• Performing live and touring 

• Releasing singles, EPs, or albums 

• Connecting with fans through social media and live content 

• Collaborating with producers, songwriters, and other creatives 

• Building a personal brand and visual identity 

Whether you’re producing beats in your bedroom or gigging across the country, being an artist in the modern music industry means mixing creativity with entrepreneurship.

Also known as: Lyricist, Topliner, Music Creator 

If you’re passionate about storytelling and melody, songwriting could be one of the most rewarding music jobs.

Songwriters create the emotional core of a track – whether it’s a chart-topping hit, a soundtrack for film or TV, or a viral TikTok hook. 

In today’s evolving music landscape, songwriters often work across genres and platforms. Many combine their writing with performance, production, or sync licensing, while others collaborate behind the scenes to develop tracks for other artists or commercial projects. Typical tasks include: 

• Writing lyrics, melodies, chord progressions, and toplines 

• Co-writing with artists, producers, and music teams 

• Composing songs for personal use, artists, sync, or advertising 

• Pitching tracks to publishers, A&Rs, or directly to artists 

• Managing rights and royalties through music publishing platforms 

Whether you’re an independent creator or part of a writing team, songwriting is a dynamic and adaptable career path within the wider world of music industry jobs. 

Also known as: Record Producer, Beatmaker, Production Artist 

A music producer helps bring songs to life – creatively shaping a track from its earliest idea to the final mix. Producers often work closely with artists, songwriters, and engineers to build the sound and feel of a project. 

In today’s music industry, many producers operate independently, creating beats, recording from home studios, and releasing or selling their work online. A music producer’s role can include: 

• Shaping the direction and style of a song or album 

• Collaborating with artists and songwriters to develop ideas 

• Coaching performances in the studio 

• Composing or arranging instrumental parts and song structures 

• Overseeing the recording process 

• Managing the mix and master to ensure the track sounds polished and professional 

Whether you’re working on your own material or producing for others, this is one of the most creative and versatile jobs in the music industry.

Also known as: Studio Engineer, Audio Engineer 

If you’re drawn to the technical side of music and love shaping sound behind the scenes, recording engineering could be a perfect fit. As one of the most hands-on music industry jobs, this role is all about capturing performances with clarity, creativity, and precision. 

A recording engineer works in studio environments, using microphones, mixing consoles, and software to ensure the best possible sound quality. They’re essential in helping artists and producers realise their creative vision. Key responsibilities include: 

• Setting up and operating recording equipment (microphones, mixers, audio interfaces) 

• Capturing vocals, instruments, and other audio sources in studio sessions 

• Managing mic placement and sound levels to optimise recordings 

• Troubleshooting technical issues and ensuring smooth session flow 

• Collaborating with producers, artists, and session musicians during the recording process 

• Maintaining studio gear and keeping the recording environment in top shape 

Recording engineers often work freelance or as part of studio teams – and in today’s DIY industry, many run their own home studios or mobile setups. It’s a highly technical but creative role that plays a vital part in the song-making process.

Also known as: Audio Designer/Editor, SFX Editor, Post-Production Sound Designer, Foley Artist 

Sound designers and editors are the architects of sound in multimedia. This creative music job is essential for enhancing storytelling through music, sound effects, and dialogue.

Whether for film, TV, video games, or live performances, sound designers craft immersive audio experiences that heighten emotion and draw the audience in. The role typically involves: 

• Creating or sourcing original sound effects and ambiances to support the narrative 

• Editing, syncing, and manipulating audio to fit visual cues and scenes 

• Enhancing the clarity and balance of recorded sound, ensuring high-quality production 

• Collaborating with directors, composers, and producers to shape the desired soundscape 

• Using digital audio workstations (DAWs) and specialised software to mix, edit, and perfect audio 

Sound designers/editors often work in post-production environments, but many also freelance or collaborate remotely with creators worldwide. It’s a role that blends creativity with technical expertise.

Also known as: Studio Musician/Vocalist, Freelance Musician/Vocalist, Backing Vocalist/Musician, Session Player 

Session musicians and vocalists are versatile, highly skilled instrumentalists and singers hired to contribute to recordings or live performances.

As one of the most flexible music industry jobs, session musicians may work across a wide range of projects, from studio recordings to live tours, without being permanent members of a band. A session musician/vocalist’s role typically involves: 

• Recording music for artists, producers, and record labels in studio sessions 

• Performing as a backing musician or vocalist during live performances or tours 

• Adapting to various musical genres and styles as needed 

• Reading sheet music or quickly learning songs for professional sessions 

• Working as a freelancer or on contract for specific projects 

Whether working in the studio, on stage, or both, session musicians are key collaborators in the creative process. 

Also known as: Audio Mixer, Recording Mixer, Mix Technician, Post-Production Mixer 

Mixing engineers take raw recordings and turn them into polished, professional-sounding tracks.

This is one of the most technical and creative music industry jobs, involving a deep understanding of sound, space, and emotion. 

Once the individual parts of a song have been recorded, the mixing engineer steps in to shape how everything fits together. The goal is to create a balanced, dynamic mix that connects with listeners across any platform or device. A mixing engineer’s role often includes: 

• Adjusting volume levels and tone for vocals, drums, guitars, synths, and more 

• Using EQ, compression, reverb, delay, and other effects to enhance the track 

• Panning sounds for stereo width and spatial clarity 

• Fine-tuning the sonic character to match the artist’s and producer’s vision 

• Preparing the final mix for mastering and distribution 

Many mixing engineers work freelance or from home studios, often collaborating remotely with artists and producers worldwide. It’s a vital role that blends precision with creativity and plays a huge part in how music is experienced.

Also known as: Mastering Technician, Audio Finishing Engineer, Final Mix Engineer 

The mastering engineer is the final step in the audio production process.

This music industry role ensures that the music sounds polished, cohesive, and ready for distribution across all platforms, from streaming services to physical formats like vinyl and CD. A mastering engineer’s role typically includes: 

• Enhancing the overall sound, ensuring balanced volume levels, tonal clarity, and consistency across an album or single 

• Applying EQ, compression, limiting, and other processing to optimise the sound for various formats and playback systems 

• Sequencing tracks for albums, ensuring smooth transitions and a cohesive listening experience 

• Ensuring that the final master meets industry standards for digital, vinyl, and CD formats 

• Creating the final master copy for duplication, distribution, or digital delivery 

Mastering engineers are often freelancers or run their own studios, working with artists, producers, and record labels to prepare music for global release. It’s a technical, highly specialised role.

What music creation or production role in the music industry excites you the most? Think about how your passions align with a career in music. Explore our music degree courses in Brighton, Sheffield, and online today. 

Creating great music is just the beginning – getting it heard is where the real challenge begins. This part of the industry focuses on how music reaches audiences, whether through streaming platforms, social media, radio, or live campaigns.

If you’re passionate about storytelling, strategy, and helping artists grow, there are many exciting music jobs within distribution, marketing, and promotion. 

In today’s digital world, artists can distribute their music globally with just a few clicks. Platforms like Spotify, YouTube, and TikTok have transformed how music is shared and discovered.

Whether you’re managing social media, pitching to playlists, or building excitement around a new release, this section looks at the roles that bring music to the masses – and help it stand out in a crowded space.

Also known as: Public Relations Manager, Communications Manager, Press Officer, Publicity Coordinator 

In the music industry, a publicist is responsible for managing an artist’s public image and securing media coverage to promote their music, career, and events.

Publicists work closely with journalists, media outlets, and influencers to get the word out, ensuring artists stay visible and relevant in the public eye. A music industry publicist’s key responsibilities typically include: 

• Pitching stories, interviews, and press coverage to journalists, blogs, radio, and TV outlets 

• Writing press releases, media kits, and promotional content to announce new music, tours, or events 

• Coordinating press campaigns to increase exposure and maintain buzz around an artist’s work 

• Building and nurturing relationships with journalists, bloggers, and media outlets to secure ongoing coverage 

• Managing crisis communication and handling negative publicity to protect an artist’s reputation 

Publicists are integral to an artist’s success, ensuring that their story reaches the right audiences and that their public image aligns with their artistic vision.

Also known as: Streaming Data Analyst, Streaming Performance Analyst, Streaming Analyst 

A music data analyst focuses on tracking and analysing the performance of music across streaming platforms like Spotify, Apple Music, and YouTube.

With the rise of DIY music careers, this role has become essential for artists, labels, and managers looking to optimise their digital presence. The data analyst’s responsibilities often include: 

• Monitoring streaming metrics such as play counts, user engagement, and playlist placements 

• Generating reports to track trends, identify opportunities for growth, and measure the success of campaigns or releases 

• Analysing audience demographics to help artists and labels better understand their fanbase and tailor marketing strategies 

• Collaborating with marketing, PR, and social media teams to adjust strategies based on streaming performance 

• Providing recommendations to improve streaming strategies, such as optimising release timing or targeting specific playlists 

In today’s music industry, streaming data is invaluable for decision-making, and a music data analyst plays a crucial role in translating numbers into actionable insights that drive success. If you’re analytical and interested in data-driven strategies to boost an artist’s online presence, this could be the perfect fit for you.

Also known as: Content Manager, Social Media Strategist 

In the music industry, a social media manager is the mastermind behind an artist’s or music brand’s social media presence.

This music job goes beyond creating content – it’s about shaping the overall strategy, managing platforms, and fostering connections with fans. Social media managers ensure that artists and music brands engage effectively with their audience and grow their reach across platforms like Instagram, Twitter, Facebook, and TikTok. A social media manager’s key responsibilities typically include: 

• Creating and scheduling content to maintain consistent social media activity 

• Managing social media accounts for artists, bands, labels, or music businesses 

• Developing strategies to grow followers, increase streaming numbers, and boost ticket sales 

• Engaging with fans through comments, messages, live streams, and Q&As 

• Analysing social media metrics to improve engagement, performance, and growth 

This role requires a deep understanding of digital trends, audience behaviour, and how to turn online interactions into tangible results for artists and music brands.

Also known as: Digital Creator, Content Producer, UGC Creator 

Content creators are the driving force behind online music marketing and engagement. In today’s digital-first world, this music job involves producing creative content that helps artists, events, and brands build their audience and visibility.

Whether it’s for Instagram, TikTok, YouTube, or other platforms, content creators play a pivotal role in shaping how music is shared and consumed online. Key responsibilities of a content creator include: 

• Filming and editing engaging videos (e.g. behind-the-scenes, live sessions, promotional clips) 

• Designing graphics and visuals for social media, website, and marketing campaigns 

• Writing captions, blog posts, newsletters, and other promotional content 

• Planning and scheduling posts to coincide with music releases, tours, or events 

• Collaborating with artists and teams to maintain a consistent visual and brand identity 

A content creator’s role is diverse and can vary depending on the artist or brand’s needs. It’s a highly flexible job, with the freedom to work freelance or as part of a team, allowing for creativity and innovation to flourish.

Also known as: Marketing Executive, Marketing Consultant 

In the music industry, a digital marketing manager is responsible for creating and executing promotional strategies that maximise an artist’s visibility, engagement, and sales.

This music job is essential for driving campaigns that promote music releases, tours, merchandise, and more across digital platforms. A digital marketing manager’s key responsibilities typically include: 

• Planning and overseeing marketing campaigns for album releases, tours, and merchandise 

• Developing branding strategies and ensuring the artist’s image aligns with the campaign 

• Coordinating with PR, social media, and digital teams to ensure consistent messaging across all platforms 

• Analysing audience insights and data to optimise marketing efforts and improve campaign performance 

• Managing advertising budgets for social media, streaming platforms, and other media outlets 

Digital marketing managers play a crucial role in navigating the ever-changing digital landscape, driving growth, and increasing revenue for artists, labels, and music businesses.

Also known as: Email Marketing Specialist, CRM Campaign Manager, Email Marketer 

A customer relationship manager leverages email marketing and customer relationship management tools to build and maintain strong connections between artists, labels, and their fanbase.

In a world where direct-to-fan engagement is key, this role is critical for nurturing relationships and boosting an artist’s presence and sales. Key responsibilities often include: 

• Developing and executing email marketing campaigns to promote new releases, events, and merchandise 

• Segmenting audiences based on data to send personalised, targeted content that resonates with different fan groups 

• Managing and updating CRM systems, ensuring fan data is organised and accurately tracked 

• Analysing campaign performance through metrics like open rates, click-through rates, and conversion rates to optimise future campaigns 

• Collaborating with marketing, PR, and social media teams to ensure consistency across all digital communication channels 

As the DIY approach to music becomes more prevalent, email and CRM marketing provide artists with a direct line to their fanbase, allowing them to create personalised experiences and build lasting relationships. If you’re detail-oriented, data-driven, and have a knack for engaging audiences, this could be the role for you.

Also known as: Metadata Specialist, Music Data Specialist, Digital Asset Manager 

A music data manager is responsible for ensuring that music files are properly labelled, organised, and searchable in digital platforms.

In the modern DIY music industry, accurate metadata is crucial for both artists and labels to manage royalties, promote tracks, and maintain accurate listings. This role typically includes: 

• Organising and tagging music files with the correct information, such as song titles, artist names, genre, and release date 

• Ensuring that all metadata complies with industry standards and is optimised for digital platforms like Spotify, Apple Music, and YouTube 

• Working with artists, labels, and distributors to ensure their music is properly catalogued and searchable 

• Managing and updating music catalogues for easy retrieval and distribution across multiple platforms 

• Troubleshooting issues related to metadata discrepancies, ensuring that credits and royalties are properly attributed 

This role is essential in the modern music industry where accuracy, accessibility, and royalties are heavily reliant on well-maintained data. If you’re detail-oriented and passionate about the technical side of music, this could be the career path for you. 

Also known as: Radio Plugger, Playlist Pitcher, Radio & Streaming Promotions Manager 

A song plugger promotes music to radio stations, streaming platforms, and playlist editors to secure airplay and playlist placements for artists. They build strong relationships with gatekeepers to maximise exposure across both traditional and digital media. A plugger’s role typically involves: 

• Pitching songs to radio programmers, DJs, producers, and streaming editorial teams 

• Building and maintaining relationships with key tastemakers across radio and streaming platforms 

• Tailoring pitches to fit specific shows, playlists, and target audiences 

• Monitoring airplay and playlist performance, and reporting results to artists, managers, or labels 

• Collaborating with an artist’s wider marketing and promo team to align campaigns 

• Timing and coordinating pushes around release cycles, chart campaigns, or tour activity 

Pluggers play a crucial role in getting music heard by the right audiences, whether it’s on the radio or in high-profile playlists. They are key to breaking new artists and sustaining momentum for established acts.

Also known as: Editorial Curator, Streaming Curator, Playlist Programmer 

A playlist curator selects and organises tracks for digital playlists, helping shape how audiences discover new music.

Working at streaming platforms, brands, media outlets, or independently, they use a combination of music knowledge, audience insight, and platform strategy to build engaging, mood- or genre-based collections. A playlist curator’s role typically involves: 

• Selecting tracks that fit a specific mood, theme, genre, or audience segment 

• Monitoring music trends, release cycles, and cultural moments to keep playlists fresh and relevant 

• Analysing listener data to refine track choices and improve engagement 

• Collaborating with artists, labels, or editorial teams to promote new releases 

• Championing emerging artists and curating niche or localised sounds 

• Keeping playlists up to date with timely rotations and regular refreshes 

Playlist curators have a major influence on what gets heard, acting as digital tastemakers in an increasingly playlist-driven music ecosystem.

Curious about where a career in music distribution, marketing or promotion could take you? Book a 1-1 with us to chat about your goals and explore how our courses – delivered in Brighton, Sheffield, and online – can help you turn your passion into a sustainable career.

There’s nothing quite like the energy of live music.

From intimate gigs to packed-out festivals, live performance remains one of the most exciting and vital parts of the music industry. It’s also a major source of income for many artists.

Whether you’re centre stage or behind the scenes, there are a wide range of music jobs that focus on bringing live shows to life. 

As more artists take a DIY approach to touring, booking their own shows, managing merch, and building fanbases on the road, there’s growing demand for flexible, hands-on roles in event planning, sound engineering, artist liaison, and tour management.

In this section, we’ll explore the many careers that power live music, and the people who help make every show a success.

Also known as: Live Events Manager, Gig Coordinator, Music Event Producer, Show Manager, Event Planner 

An event manager brings live music experiences to life, from intimate gigs and artist showcases to multi-day festivals. Sitting at the heart of planning and delivery, they make sure every aspect of a music event runs smoothly and professionally.

As one of the most hands-on music industry jobs, this role suits those who thrive under pressure, love logistics, and are passionate about creating unforgettable experiences for audiences and artists alike. Typical responsibilities include: 

• Booking venues and overseeing logistics like staging, sound, lighting, and access 

• Coordinating with artists, tour managers, suppliers, and crew 

• Creating and managing event budgets, schedules, and contracts 

• Ensuring health, safety, and legal compliance across all areas 

• Leading on-the-day operations and troubleshooting in real time 

Event managers often work for venues, festivals, agencies, or freelance across a range of projects, and their careers often grow through experience and strong industry networks.

Also known as: Event Promoter, Concert Promoter, Tour Promoter, Gig Promoter 

A promoter is a key figure in the live music ecosystem, responsible for organising and marketing gigs, festivals, and tours.

Promoters work both independently and with venues, artists, or agencies to ensure events are well-attended and financially successful.

This is one of the most fast-paced and entrepreneurial music jobs, ideal for those with strong networking and organisational skills. Typical responsibilities include: 

• Booking venues and handling logistics such as dates, technical setups, and artist riders 

• Marketing events through social media, press, flyering, and digital campaigns 

• Building relationships with artists, agents, and managers to book talent 

• Managing ticket sales, setting pricing strategies, and analysing sales data 

• Overseeing event budgets, contracts, and payments to ensure profitability 

Whether you’re working on grassroots club nights or major international tours, a promoter helps shape the live music experience from the ground up.

Also known as: Live Performer, Cover Artist, Event Entertainer, Resident Entertainer, Function Musician 

An entertainer or performer is a professional musician or vocalist who primarily delivers live music experiences – often playing for audiences in settings like weddings, hotels, cruise ships, private events, or corporate functions.

Unlike artists who focus on releasing original music, entertainers may specialise in covers, themed shows, or high-energy performances designed to engage and uplift live crowds. A career as an entertainer or performer usually involves: 

• Singing or playing music live across a variety of events and venues 

• Performing covers or themed sets, such as tribute acts or function bands 

• Connecting with audiences and adapting to the atmosphere of each gig 

• Touring regionally or internationally as part of entertainment contracts (e.g. resorts or cruise lines) 

• Maintaining strong vocal or instrumental skills and professional stage presence 

This path offers exciting opportunities for travel, variety, and connection, making it a popular option within the world of music jobs, especially for those who love being on stage and working directly with audiences.

Also known as: Artist Relations Coordinator, Artist Hospitality, Backstage Manager, Artist Support Coordinator 

An artist liaison is the crucial link between performers and the wider production team at gigs, festivals, and live events. Their job is to make sure everything runs smoothly from the artist’s perspective.

This is a vital role in the world of live music industry jobs. This role typically involves: 

• Managing artist itineraries, including arrivals, soundchecks, and performance times 

• Communicating technical and hospitality needs to the relevant teams 

• Ensuring backstage areas are safe, comfortable, and well-organised 

• Being on hand to solve problems quickly and discreetly 

• Providing a calm, professional presence that helps artists stay focused and at ease 

Artist liaisons are often the unsung heroes of live music. They’re typically detail-focused, great under pressure, and brilliant with people. It’s a great entry point into live event production for those who want to work directly with talent.

Also known as: Backline Engineer, Equipment Technician 

A backline technician is responsible for the setup, maintenance, and troubleshooting of an artist’s musical equipment during live performances. They ensure that all instruments, amplifiers, and other equipment are ready for the show and that any technical issues are resolved quickly. The role typically includes: 

• Setting up, tuning, and ensuring the proper functioning of instruments and amplifiers before the show, including guitars, drums, keyboards, and other musical gear. 

• Troubleshooting and repairing any equipment issues during the performance, ensuring the artist can continue without disruption. 

• Coordinating with the stage crew, tour manager, and artists to ensure that all technical requirements are met and everything runs smoothly. 

• Ensuring that all equipment is properly stored and transported between venues, maintaining a high level of care to prevent damage. 

• Providing technical support during rehearsals and sound checks, making adjustments to equipment as needed. 

• Maintaining and cleaning gear during and between shows, ensuring everything is kept in top condition for every performance. 

Backline technicians play a crucial role in ensuring that the technical side of a live performance runs seamlessly, allowing artists to focus on their performance while providing the audience with a polished, professional show.

Also known as: Talent Agent, Music Agent 

A booking agent plays a vital role in connecting artists with live performance opportunities. Acting as the bridge between talent and venues, they help shape touring schedules, negotiate fees, and secure gigs that support an artist’s career growth.

As one of the more strategic music jobs, it combines business savvy with a deep understanding of the live music scene. Key responsibilities typically include: 

• Negotiating and booking gigs for concerts, tours, festivals, and private events 

• Building strong relationships with venues, promoters, and event organisers 

• Coordinating logistics like tour dates, travel, accommodation, and riders 

• Aligning performance opportunities with the artist’s goals and development 

• Managing contracts, appearance fees, and performance terms 

Booking agents often work at music agencies or independently, and they’re crucial in helping artists grow their fanbase and income through live shows.

Also known as: Road Manager, Tour Director, Tour Coordinator, Travel & Logistics Manager 

A tour manager is the organisational backbone of any successful live tour. They coordinate all the moving parts that keep an artist and their team on the road, on time, on budget, and stress-free.

For those looking at behind-the-scenes music jobs that mix travel, logistics, and leadership, this role is a perfect fit. Typical responsibilities include: 

• Planning and managing the logistics of the tour, including transport, accommodation, and daily itineraries 

• Scheduling rehearsals, performances, and travel, ensuring everything runs to plan 

• Overseeing tour budgets and expenses, including per diems, crew payments, and incidentals 

• Acting as the point of contact between artists, venues, promoters, and crew 

• Problem-solving on the go, from technical hiccups to last-minute changes 

Tour managers often work freelance or as part of a wider touring team, especially in the DIY or independent artist scene. It’s a dynamic and fast-paced career path for those who thrive under pressure and love life on the road.

Also known as: Venue Coordinator, Venue Operations Manager 

A venue manager oversees the operations of a music venue, ensuring that events run smoothly and efficiently. They are responsible for coordinating everything from logistics to staff management, making sure that both the artists and the audience have an excellent experience. The role typically includes: 

• Managing the day-to-day operations of the venue, including overseeing event scheduling, ticket sales, and staffing 

• Coordinating with artists, promoters, and other stakeholders to ensure all event requirements are met, such as sound equipment, stage setups, and security

• Ensuring compliance with health and safety regulations, including crowd control and emergency procedures

• Handling customer service for both the audience and performers, addressing any concerns or issues that arise during events

• Managing budgets, negotiating contracts, and securing necessary permits and licenses for events

• Maintaining relationships with local vendors, suppliers, and contractors to ensure smooth venue operations

• Promoting the venue and its events, working closely with marketing teams to boost attendance and ticket sales

As the live music scene continues to evolve, venue managers play a crucial role in creating a positive experience for everyone involved, balancing the needs of artists, audiences, and business operations. Their ability to manage the complexities of each event is vital to the success of the venue and the overall music experience.

Also known as: Live Sound Technician, Live Audio Technician 

A live sound engineer is responsible for delivering clear, balanced audio at concerts, gigs, festivals, and other live events.

This is one of the most hands-on music jobs, ideal for people who thrive under pressure and love the buzz of live performance. Key responsibilities include: 

• Setting up and operating microphones, mixing consoles, monitors, and PA systems 

• Mixing audio in real time to ensure vocals, instruments, and effects sound great throughout the venue 

• Troubleshooting technical issues during soundchecks and performances 

• Managing sound levels and feedback across different areas of the venue 

• Working closely with artists, tour managers, and stage crews to meet specific sound needs 

It’s a fast-paced, high-stakes role that requires great ears, technical know-how, and the ability to stay calm under pressure.

Also known as: Stagehand, Crew Member, Stage Technician 

Stage crew are the unsung heroes of live music. These behind-the-scenes professionals make sure every show runs safely, smoothly, and on time.

If you love being close to the action and working in a fast-paced environment, this is one of the most hands-on music jobs to explore. Typical responsibilities include: 

• Setting up and breaking down staging, lighting, sound, and video equipment 

• Loading and unloading band gear, instruments, and technical rigs 

• Assisting audio and lighting teams during shows, including cable runs and gear changes 

• Maintaining safety protocols during load-in, showtime, and load-out 

• Working alongside tour managers, artists, and venue teams to deliver seamless events 

This role suits team players with stamina, technical curiosity, and a love for live music.

Passionate about live music and the thrill of touring? Book a 1-1 with us to discuss how our courses can help you take the next step in your live music career, whether it’s tour management, sound engineering, or event promotion. Want to know more? Download our prospectus and start planning your future in live music today. 

Behind every successful artist is a team, or sometimes just one dedicated person, helping to guide their journey, make strategic decisions, and manage the many moving parts of a music career.

Artist and career management is all about supporting creatives as they grow, from planning releases and booking gigs to building a brand and handling day-to-day logistics. If you’re organised, people-focused, and passionate about music, there are plenty of rewarding music jobs within this space. 

In today’s DIY scene, many artists self-manage or build small, trusted teams around them. Managers often wear multiple hats – acting as mentors, marketers, negotiators, and problem-solvers.

In this section, we’ll look at the key roles that help artists stay focused, develop their careers, and make the most of every opportunity.

Also known as: Artistic Director, Creative Lead, Visual Director 

A creative director in the music industry oversees the visual and artistic elements of an artist’s brand, guiding the overall aesthetic and ensuring it aligns with the artist’s vision and message. Their role typically involves: 

• Leading the creative process for music videos, album artwork, stage design, merchandise, and promotional materials

• Collaborating with the artist, managers, and production teams to conceptualise and develop visual campaigns that resonate with the artist’s audience

• Managing a team of designers, photographers, videographers, and other creatives to bring ideas to life

• Ensuring consistency across all visual elements and marketing materials, creating a cohesive brand identity for the artist

• Overseeing the creative direction for live performances, including stage setups, lighting design, and multimedia components to enhance the show’s experience

• Developing branding strategies for the artist, from logo design to public image, ensuring that every visual touchpoint communicates the artist’s story and values

• Staying up to date with the latest trends in design, music videos, and visual media to keep the artist’s image fresh and relevant

In today’s fast-paced music industry, a creative director plays a vital role in shaping the public perception of an artist. Their work blends art, branding, and marketing to create a unique and memorable image that stands out in a crowded market. The role demands not only strong creative vision but also excellent project management skills to handle multiple creative projects at once, from concept to execution.

Also known as: Music Manager, Band Manager 

An artist manager plays a pivotal role in shaping and sustaining an artist’s career. They act as the central hub between the artist and the wider music industry, ensuring that creative goals and business decisions align.

If you’re strategic, organised, and passionate about helping others succeed, this could be one of the most rewarding music jobs for you. Typical responsibilities include: 

• Coordinating the artist’s schedule, tours, releases, and appearances 

• Handling contract negotiations, brand partnerships, and financial planning 

• Connecting with labels, agents, promoters, and key industry contacts 

• Advising on music releases, branding, and long-term career growth 

• Navigating challenges, solving problems, and representing the artist’s best interests 

A great artist manager is part business brain, part creative partner, and always one step ahead.

Also known as: Sponsorship Manager, Brand Collaborations Manager, Partnership Development Manager, Artist Partnerships Manager 

A partnerships manager in the music industry is responsible for building and maintaining relationships between artists, music brands, and external companies to create mutually beneficial partnerships.

These collaborations can range from sponsorships and product placements to co-branded campaigns. The role typically involves: 

• Identifying potential brand partners and opportunities for collaboration, including sponsorships, partnerships, and cross-promotions 

• Negotiating and securing partnership deals, ensuring that both the artist and the brand’s objectives are met 

• Managing the execution of brand campaigns, ensuring they align with the artist’s image and career goals

• Developing and maintaining relationships with key stakeholders, including advertising agencies, brands, and corporate sponsors

• Overseeing the integration of brand partnerships into the artist’s activities, such as merchandise, social media campaigns, or live events

• Tracking and analysing the performance of brand partnerships to ensure the success and profitability of each campaign

• Collaborating with the artist’s management team, marketing team, and external partners to ensure smooth execution and communication

In today’s music industry, brand partnerships have become a key revenue stream for artists, especially in the age of social media and influencer marketing. As a partnerships manager, you need to be well-versed in the latest trends in marketing, digital media, and consumer behaviour. The role demands creativity and negotiation skills, as well as an understanding of the artist’s brand identity and how to align it with potential partners for maximum impact.

Also known as: Digital Campaign Manager, Online Strategy Lead, Music Strategist 

A digital strategy manager in the music industry is responsible for developing and executing online strategies that enhance an artist’s digital presence, drive fan engagement, and increase revenue through various digital platforms. Their role typically involves: 

• Creating and implementing digital strategies for the artist or music brand, focusing on online visibility, fan engagement, and digital revenue streams 

• Overseeing social media campaigns, digital advertising, and influencer partnerships to expand the artist’s online reach 

• Analysing performance metrics and data from digital platforms (e.g., social media, streaming services, websites) to track engagement and optimise strategies for growth 

• Collaborating with content creators, social media managers, and marketing teams to align digital efforts with album releases, tours, or events 

• Developing and managing email marketing campaigns to engage with fans directly and drive ticket sales, merchandise purchases, or album downloads 

• Identifying new digital platforms and technologies that can boost the artist’s presence, such as VR/AR experiences, livestream events, or direct-to-fan sales 

• Ensuring consistency and alignment across all digital touchpoints, making sure the artist’s voice and branding are cohesive on every platform 

In today’s digital-first music industry, the digital strategy manager is crucial for establishing a strong online presence and connecting with global audiences. By staying on top of the latest trends and tools in the ever-evolving digital space, they help artists leverage new opportunities and adapt to changing consumer behaviours. This role requires a blend of strategic thinking, creativity, and data-driven decision-making.

Ready to take the reins of an artist’s career and help them navigate the music industry? Whether you’re interested in artist management or creative direction, our courses provide the skills and insights you need to thrive. Book an open day with us to explore how WaterBear can help you turn your passion for artist/career management into a successful career. 

Behind every song is a set of rights – and understanding how those rights work is key to making a living from music.

This area of the industry is all about protecting creative work and ensuring that artists, songwriters, and composers get paid when their music is used, performed, or streamed.

If you’re interested in the business side of music, there are plenty of important and rewarding music jobs within publishing, licensing, and royalty collection. 

Whether you’re working independently or through a music publisher, knowing how to manage rights can unlock valuable income streams. With the rise of self-publishing and admin services, even DIY artists now have the tools to collect royalties and pitch their songs for sync deals.

In this section, we’ll explore the careers that help music creators protect their work and get paid fairly for it.

Also known as: Talent Scout, A&R Representative, A&R Manager 

An A&R professional plays a pivotal role in the development of an artist’s career, helping labels to discover new talent, curate music projects, and manage artist development. Their responsibilities may include: 

• Scouting and discovering new talent by attending live shows, reviewing demos, and networking with other industry professionals

• Signing new artists to record labels or music management companies and managing the initial stages of their careers

• Acting as a liaison between the artist and the label, helping to shape the artist’s sound and musical direction in line with market trends

• Working closely with producers, songwriters, and other creatives to develop albums, singles, and other music projects 

• Overseeing the recording process, making sure the artist’s vision aligns with the production team’s execution

• Providing guidance to artists on branding, image, and career development, helping to define and shape their public persona

• Collaborating with marketing, publicity, and digital teams to ensure the artist’s music is promoted effectively and reaches the right audience

In the modern DIY music landscape, an A&R role often extends beyond traditional record label boundaries. With more independent artists finding success through digital platforms, A&R reps also need to be savvy in understanding online trends, streaming analytics, and audience engagement metrics. A&R is more about identifying the right fit and helping artists navigate their career growth, offering tailored advice and strategies. This role requires a keen ear for new talent, an eye for marketable music, and a deep understanding of how music fits within evolving industry and cultural trends. 

Also known as: In-house Counsel, Business Affairs Manager, Legal Affairs Executive 

A contract manager works on the legal and contractual side of music publishing. They handle deals with songwriters, composers, and third parties to make sure all agreements are clear, accurate, and protect the rights of everyone involved.

They act as the bridge between the creative and legal sides of the business, helping to manage rights, reduce risk, and stay compliant with copyright law. Contract managers typically: 

• Draft and negotiate publishing agreements and licences 

• Review contracts for sync, admin, co-publishing, and sub-publishing deals 

• Advise internal teams on legal and rights-related issues 

• Handle contract amendments, renewals, and disputes 

• Support copyright, sync, and royalties teams with accurate deal terms 

• Stay up to date on music law and industry regulations 

 It’s a detail-focused role that suits someone with legal training, strong communication skills, and a keen interest in music rights and contracts. 

Also known as: Sync Executive, Sync Licensing Coordinator, Sync Assistant, Junior Sync Manager 

A sync coordinator supports the promotion and licensing of music for use in film, TV, adverts, games, trailers, and more.

Working at a publisher, label, or sync agency, they help the sync team respond to briefs, manage metadata, and keep track of music placements and clearances. It’s a mix of admin, creative support, and relationship-building – ideal for someone looking to grow into a sync-focused career. Sync coordinators typically: 

• Assist with playlist curation and music searches for sync briefs 

• Organise and update metadata, lyrics, and track information 

• Liaise with rights holders to help clear sync requests 

• Support negotiations by preparing terms and tracking usage 

• Maintain internal systems for sync activity and licensing history 

• Stay aware of trends in film, TV, gaming, and advertising 

It’s a detail-oriented and creative role that suits someone with strong organisational skills, music knowledge, and a passion for how music fits into visual media.

Also known as: Copyright Administrator, Royalty Tracker, Rights Manager, Intellectual Property Coordinator 

A copyright & royalties manager is responsible for protecting musical works and ensuring that songwriters and composers are paid when their music is used.

They register works, manage rights data, and oversee the collection and distribution of royalties from a wide range of sources, from streaming platforms and live performances to sync deals and broadcast use. 

This role combines legal knowledge, attention to detail, and a strong grasp of the systems that track and pay out music royalties. Copyright & royalties managers typically: 

• Register new works with collecting societies (e.g. PRS, MCPS) 

• Track the use of music across radio, TV, streaming, and sync 

• Manage rights data to ensure accurate and timely royalty payments 

• Distribute royalties to writers, composers, and other rights holders 

• Resolve discrepancies, disputes, or data issues related to ownership or payment 

• Stay up to date with copyright law, music licensing, and digital revenue streams 

• Liaise with collecting societies, publishers, and partners worldwide 

It’s a detailed and essential role that suits someone with strong organisational skills, patience, an interest in music rights, and a passion for ensuring creators are fairly compensated. 

Interested in the business side of music – like publishing, sync, and getting paid for your songs? Book a 1-1 with our team to explore how our BA (Hons) Professional Music (Business) or MA Music Business courses can help you build a career in music rights and royalties. 

Not every music career involves being on stage, on tour, or in the studio. In fact, some of the most valuable and creative music industry jobs happen behind the scenes, or alongside the main pathways.

These roles help shape how music is taught, discovered, shared, and experienced, and they’re ideal for people who love music but want to contribute in different ways. 

From teaching and radio presenting to journalism and music tech, these careers support the wider industry and connect music to new audiences. Some are more community-focused, while others lean into media, education, or innovation.

In this section, we’ll explore the many paths you can take if you’re passionate about music but want to work outside the traditional spotlight.

Also known as: Radio DJ, Radio Host, Radio Broadcaster 

Radio presenters host and curate music shows across FM, DAB, or online stations, blending music, chat, and interviews to entertain and connect with listeners.

Whether introducing new artists or leading conversations on culture and trends, presenters shape the sound and spirit of their shows. What the job involves: 

• Selecting and playing music that fits the vibe or theme 

• Hosting interviews, live sessions, and on-air discussions 

• Interacting with listeners via calls, messages, and socials 

• Managing broadcast timings, ad breaks, and show flow 

• Supporting music releases, tours, and cultural events 

This is a great path for confident communicators with a passion for music discovery and audience engagement, whether on traditional radio or digital platforms like podcasting and livestreams. 

Also known as: Instrumental Tutor, Vocal Coach, Music Educator, Music Coach, Music Instructor 

A music teacher helps students develop their musical skills through practical and theoretical instruction.

They might work in schools, colleges, community centres, or offer one-to-one lessons, either privately or through music services. This role can vary widely depending on the teaching environment and specialism, but generally includes: 

• Teaching instrumental or vocal technique, tailored to the student’s level and goals 

• Introducing and explaining music theory, rhythm, and notation 

• Preparing students for exams, performances, or auditions (e.g. ABRSM, Trinity, Rockschool) 

• Creating personalised lesson plans that balance technical development with musical enjoyment 

• Providing feedback, encouragement, and structured guidance to build students’ confidence 

• Staying up to date with new teaching methods, repertoire, and tools (including digital learning platforms) 

Many modern music teachers operate independently, building a client base or working freelance across multiple settings. Some combine this role with careers as performers, composers, or producers. Whether in-person or online, the role demands patience, communication skills, and a genuine passion for helping others grow musically. In today’s music industry, teaching can also extend to mentoring young artists, offering creative coaching, or supporting DIY musicians as they hone their craft. 

Also known as: Music Psychotherapist, Creative Arts Therapist, Clinical Music Practitioner 

A music therapist uses music to support people’s emotional, cognitive, social, and physical wellbeing. This role bridges music and healthcare, and often involves working with individuals facing mental health challenges, learning difficulties, neurological conditions, or trauma.

Rather than focusing on performance or musical achievement, music therapy uses sound as a tool for connection, expression, and healing. Key aspects of the role include: 

• Designing and leading individual or group music therapy sessions tailored to client needs 

• Using instruments, voice, and technology to facilitate expression, communication, and emotional release 

• Supporting clients in developing confidence, motor skills, memory, or social interaction through musical engagement 

• Working closely with families, carers, and other healthcare professionals as part of a wider care plan 

• Maintaining accurate records, assessing progress, and reflecting on outcomes in line with therapeutic goals 

• Adhering to professional ethics and standards of practice (e.g. through HCPC and BAMT in the UK) 

Music therapists may work in hospitals, schools, community settings, hospices, or private practice. Many are trained musicians who undergo additional postgraduate training in therapy. In a modern, DIY-focused music industry, some also collaborate with artists or organisations to promote mental health awareness, community healing, or inclusive creative projects.

Also known as: Music Writer, Music Critic 

Music journalists review, interview, and write about artists, releases, and trends across print, online, radio, or social platforms.

They combine a deep passion for music with strong editorial skills, helping shape public perception and spotlight emerging talent. Typical responsibilities include: 

• Reviewing new songs, albums, and live performances 

• Interviewing artists, producers, and industry professionals 

• Writing features, trend pieces, and breaking news 

• Attending gigs, launches, and festivals as press 

• Sharing stories and engaging audiences through social and digital media 

Music journalists play an important role in artist discovery and cultural commentary – a great path for music lovers with a way with words and a curious mindset. 

Also known as: Concert Photographer, Live Music Photographer, Tour Photographer, Press Photographer 

A music photographer captures powerful and engaging visual content for artists, bands, festivals, promoters, and music publications.

Whether shooting high-energy live performances, intimate backstage moments, or studio shots, music photographers play a key role in shaping the public image of music professionals and events.

They help tell an artist’s story visually, contribute to branding, and supply essential content for press, social media, and marketing. Common responsibilities of a music photographer include: 

• Photographing live gigs, tours, festivals, and events to capture dynamic performance moments and crowd energy 

• Shooting portraits and promo images for artist campaigns, album covers, and press kits 

• Collaborating with artists, labels, managers, and creative directors to develop visual concepts aligned with branding 

• Editing and retouching images to professional standards, often under tight deadlines 

• Licensing images for editorial use, social media, merchandise, and promotional content 

• Working across different environments, from low-light venues to outdoor festivals, often requiring fast reflexes and technical expertise 

• Building relationships with artists, tour teams, and media outlets to secure access and ongoing work opportunities 

In an industry where visual storytelling is essential, music photographers help capture the identity, energy, and emotion of artists and events, offering a vital bridge between music and audience.

Also known as: Entertainment Lawyer, Music Attorney, Intellectual Property Lawyer 

A music lawyer specialises in legal matters related to the music industry. Their role is to provide legal advice, draft contracts, negotiate deals, and protect the intellectual property rights of artists, producers, record labels, and other music professionals.

With the rapid changes in the industry, including digital distribution, streaming, and the rise of independent artists, a music lawyer is a vital asset to navigating the complexities of the modern music business. Typical responsibilities of a music lawyer include: 

• Advising clients on legal matters related to contracts, intellectual property rights, royalties, licensing, and more 

• Drafting and negotiating contracts, including recording agreements, publishing deals, management contracts, and licensing agreements 

• Representing clients in negotiations with record labels, publishers, agents, and other industry professionals 

• Protecting intellectual property rights, including copyright, trademarks, and patents for music, performances, and branding 

• Handling disputes, including copyright infringement cases, contract violations, and royalty disputes 

• Ensuring compliance with relevant laws, such as intellectual property law, entertainment law, and international copyright regulations 

• Assisting with the formation of companies, partnerships, and other legal entities related to music projects 

• Providing legal guidance on matters of business formation, tax, and financial planning for artists and music professionals 

As the music industry continues to evolve, a music lawyer’s role is increasingly important for independent artists and DIY musicians who are navigating complex legal landscapes.

Also known as: Music Workshop Leader, Community Arts Facilitator, Participatory Music Leader, Creative Practitioner 

A community music leader facilitates inclusive music-making experiences in settings such as schools, youth centres, community groups, and arts organisations.

This role blends musical ability with strong communication and social engagement skills, with a focus on empowering people, especially those who may not otherwise have access to music education or creative opportunities.

It’s a key part of the modern, socially engaged music ecosystem. Core parts of the role include: 

• Leading workshops and projects that encourage group music-making, songwriting, or creative expression 

• Designing inclusive and accessible musical activities tailored to participants’ age, ability, and needs 

• Using music to build confidence, collaboration, and wellbeing, particularly in youth work, SEN/D settings, or marginalised communities 

• Working in partnership with schools, councils, charities, or cultural organisations to deliver creative programmes 

• Reflecting on outcomes, documenting impact, and sometimes supporting funding or evaluation processes 

Community music leaders often work freelance or on project-based contracts, and many juggle multiple roles across education, performance, and outreach. Creative adaptability and a passion for inclusivity are both key to success in this career path.

Also known as: Audio Software Developer, Music App Developer, Audio DSP Programmer 

A music tech developer designs and builds software tools, apps, and platforms that shape how people create, interact with, or listen to music. This could include anything from music production software and audio plugins, to streaming platforms, generative music tools, or interactive music experiences.

This role sits at the intersection of music, technology, and user experience. It’s an ideal role for those with both coding skills and a passion for sound. The role often involves: 

• Designing and developing music-related applications or features (e.g. DAWs, streaming interfaces, plugin instruments, mobile apps) 

• Writing clean, efficient code – commonly using languages like C++, Python, JavaScript, Swift, or JUCE 

• Implementing audio DSP (digital signal processing) algorithms for music analysis, synthesis, or manipulation 

• Collaborating with UX/UI designers, product teams, and artists to deliver intuitive and innovative music tools 

• Testing, debugging, and updating software to meet evolving user needs and technical standards 

Whether working for a tech company, music startup, or independently, music tech developers play a vital role in shaping the modern music landscape, empowering both creators and fans through smart, creative software. 

Ready to explore the many exciting job roles that involve music, from teaching and journalism to tech and innovation? Book a 1-1 with our team to discuss how WaterBear’s courses can help you pursue a career in one of these diverse and rewarding music jobs. Alternatively, download our prospectus to learn more about how we can support your journey. 

The music industry has never been more open to self-starters.

Today, many professionals are choosing to build their own businesses, as ‘Musicpreneurs‘, rather than follow traditional career paths. From launching a record label or PR company to managing artists or running live events, the DIY approach offers a chance to shape your own future while creating opportunities for others. 

With tools like social media, digital marketing, and streaming platforms at your fingertips, getting started has never been easier. Many music entrepreneurs begin by organising gigs, managing independent acts, or curating playlists – small projects that can grow into fully fledged ventures over time. The most successful businesses often focus on a clear niche, strong connections, and a brand that stands out. 

If you’re driven, creative, and ready to take the lead, starting a music business can be very rewarding and sustainable. 

Thinking about starting your own music business? Whether you’re curating gigs or launching a label, we’ll help you develop the skills and network to succeed. Learn more about our industry-focused courses. 

The music industry offers a wealth of exciting and varied career opportunities – whether you see yourself as an artist, producer, manager, or live sound technician.

With a blend of traditional employment and freelance work, many professionals build sustainable careers by exploring multiple income streams and staying agile in the ever-evolving landscape. 

If you’re passionate about music, there’s a role that matches your skills, strengths, and ambitions. Whether you’re interested in performing, producing, marketing, or running live events, the most successful careers often come from being adaptable, proactive, and open to continuous learning. 

At WaterBear, we’re here to guide and support you at every stage of your journey. Our courses are designed to help you gain the experience, skills, and connections needed to thrive in today’s industry. If you’re ready to turn your passion into a career, explore our music degree courses, apply now or order a prospectus and discover how we can support you to take the next step. 

The career information provided in these WaterBear articles is intended as general guidance on roles within the music industry and does not constitute specific professional or careers advice. For individual support, students are advised to contact the WaterBear Music Industries team, who can offer personalised career guidance, mentoring, and artist development through our degree programmes.