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An individual, recently furloughed, is forced to work from home. No longer at the mercy of the office radio, they scroll Spotify, exercising their new found freedom. Chill hip hop beats to study and work from home to? Don’t mind if I do. The speaker jumps into life, and their ears are blessed with the sound of an aspiring artist. An artist who’s realised playlists are the new line ups, curators are the new gig organisers, and the audiences are bigger than ever.  

Is your music ready to reach thousands? 

Having a song featured on a Spotify playlist is an amazing way to quickly rack up streams, gain huge exposure and earn some of that much elusive revenue. With official and unofficial playlist curators being reciprocal to submissions, these days independent or DIY artists can now take more control of their releases, saving time and money avoiding the ‘traditional’ route. Although you can still pay a PR expert to utilise their contacts and pitch your music to playlists on your behalf.  

But be warned, not all playlists are created equal. Many PR companies or experts may offer exposure to hundreds of curators in exchange for a fee, although bear in mind many of these playlists may offer very little plays, the pitches may be lacklustre or the PR may have a poor relationship with the curators. Avoid being lured in with the quantity, a few strong pitches by a capable, well connected professional to a few high listener traffic playlists will garner the best results.  

Before money changes hands or time is wasted, it’s always worth keeping budget in mind and whether the money could be better spent elsewhere on your music project. As a general rule of thumb, one thousand Spotify streams will earn the artist between two and four pounds, so keep this in mind when deciding on how much to spend on PR. A new valuable service which can help gauge if a playlist is worthwhile is ‘Is It A Good Playlist?’, Is It a Good Playlist (IIGP) uses analytics and data gathered from across streaming platforms to summarise the performance of a playlist. Does it have a lot of monthly listeners? Do songs generally perform well on it? Or is it full of payola songs, using fake listeners, with an unresponsive editor? IIGP is a great resource for researching the right playlists for you.  

Top tips for maximising your playlist success 

Spotify do their best to de-mystify the process and here, Spotify Q&A, answer various questions on the subject. It’s well worth a read for further research or to learn more on how the editors work. Below is a list of curated Spotify playlists which take submissions to get you started. 

Spotify Playlists 

Indie Mono 

Genre: Everything judged by merit  

Sound Plate  

Genre: A wide range of individually curated playlists 

Musicto  

Genre: Multiple playlists categorised on moods rather than genres 

For The Love Of Bands  

Genre: Indie/alternative/guitar 

Spotify  

Genre: Anything and everything  

Submit Hub  

Genre: A variety, dependent on individual curators  

Soave Records  

Genre: Electronic/House/Pop 

Daily Playlists  

Genre: Everything and anything 

My Sphera  

Genre: Pretty much anything you can think of 

VGM And R  

Genre: New Music 

Song Pickr  

Genre: Warm, vintage, organic 

This-List (Rock-Out)  

Genre: Rock (although more genres are covered on the site) 

Drop Track  

Genre: Various 

I-musician  

Genre: Everything, even niche styles like neo-classical or K-pop 

Analog Collective  

Genre: Helps independent artists, supplying free and paid for playlists of all genres  

Howard Zhu  

Genre: Pop/RnB/Club 

To find out more, check out our courses here.

Spotify is the largest subscription music streaming service which allows any artist to get their music in front of fans and new audiences. Music streaming is one of the many ways artists can earn royalties. This is money owed to an artist, writer or rights holder when their music is performed, downloaded or streamed. When a user on any of the streaming platforms (Spotify, Amazon Music, Apple Play, etc.) listens to your music, you earn money. Simple.

Well, let’s look into it a bit more and answer these 3 questions:

It’s time to uncover some of the mystery shrouding the illusive royalty payouts on Spotify…

How Spotify calculates your royalty split

In April 2020, Spotify set out to explain how royalties are split and why they vary from artist to artist, and around the world. Contrary to popular belief, Spotify doesn’t pay an artist a set amount every time their track is streamed. In fact, many of the major streaming services don’t have a pay-per-stream rate. Instead, Spotify works out a ‘stream share’.

Spotify makes money through subscription fees and advertising. From there it figures out the artist’s stream share. The stream share determines your cut of the revenue. To break it down, Spotify works out this stream share by tallying up the total number of streams on Spotify in any given month, in any given country, and figures out what proportion of those streams were people listening to your music. You are then paid royalties accordingly.

After Spotify calculates stream share, the money gets divided up in 2 ways:

Of course, Spotify also takes a cut to keep business booming.

How much can you expect to earn

Unfortunately, there isn’t a lot of conclusive data to explain exactly how much of the revenue split an individual artist will earn in 2020. Much of the data that is bandied around online is taken from prior years and repackaged. Furthermore, many of these studies haven’t considered the many variables that affect an individual artist’s experience of stream share.

Here are some figures from statista.com from the end of 2019:

Number of music streams needed for artists to earn the U.S.

monthly minimum wage in the United States in 2019

Spotify Graph

However, broadbandchoices.co.uk claims that in order to earn a bare minimum living off your music through streaming alone, you’re going to need millions of streams.

How to increase your streams

There are many ways you can take action to increase your music streams, and they all centre around promotion. Letting more people know about your music, sharing with others and getting eyes (and ears) on your music is the aim of the game.

Share on social media platforms

Make sure your social media platforms are up to date and you are engaging with your followers. When you have a new release, let all your fans across Facebook, Instagram, Twitter, YouTube, TikTok, etc. know about it and nudge them over to Spotify to check it out! If you’re having a lull in your content creation, re-share nostalgic tracks from when you started out, or links to your most popular anthems.

Submit your releases in advance of their release dates

Make sure you submit your releases well in advance of the release date. Spotify suggests submitting tracks at least 7 days in advance of their release date but be aware that distributors may have different systems set up to get your releases onto the platforms. Submitting tracks well in advance allows streaming services enough time to consider your tracks for playlists such as Spotify’s Release Radar.

Apply to be included in curated playlists

You can pitch your songs for Spotify’s playlists through Spotify for Artists as long as they are unreleased. High production value is one of many factors needed for playlist consideration.

Reach out to people with user playlists

User playlists can carry huge influence and there are a lot out there. Find playlists that carry the genre of music you create and ask to be considered for inclusion.

Paid promotion

Sometimes it costs money to make money. Look into social media ads and Spotify’s tailored audio ads to reach more people that could be your next greatest fans.

Sponsored recommendations

Spotify is currently testing a sponsored recommendations features which allows artists to pay to get their releases in front of users. According to techcrunch.com these ads are charged on a pay-per-click basis.

Embed your tracks into your website

If you have a website, make sure you embed the Spotify player and the Spotify follow button into your website. This gives website visitors an easy way to stream your songs and follow you as an artist.

Don’t rely solely on music streaming

Think of the money you make from streaming services as a piece of a much larger pie. In 2020, artists can make money from music in a multitude of ways. Even with some concern over the future of gigging and touring, we are seeing many artists finding creative ways to connect with their fans and continue to make money. Offer live online gigs with a donations pot via Paypal, create and sell special merchandise, and put out additional content on social media platforms or Patreon.

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