For music artists and bands looking to grow their fan base, a great website remains an important tool. It’s an exciting time when producing a website as it’s your “home”. It’s a place where fans can easily discover you and your music, and then hopefully go on to be paying customers and superfans who champion your work.
But getting website traffic isn’t easy. Competition for your fans' time is highly competitive.
If you want to get more people visiting your website, try implementing these eight tips:
By creating amazing content that attracts fans, they could feel compelled to share on social media and expose you to a wider audience.
If you’re not creating content that emotionally connects with your fans, you risk being lost in the millions of pieces of content published each month. You will need to create unique, attractive, inherently valuable, share-worthy content that speaks for itself.
With a productive social media strategy, whenever you create a piece of content, share it multiple times across your social media profiles in different ways.
Repurposing is a great way to refresh content without repeating yourself.
When you share your content on social media, understand which format works best for each platform you choose to work with.
Each time you publish something valuable on your website, you can send a link out to your email list which will organically bring visitors to your site.
The bigger your email list, the more people you’ll get to your website.
One of the most effective ways to build your list is by giving away something in exchange for an email address. The giveaway, called a ‘lead magnet’, is valuable content that people can get once they hand over their email address. For example: exclusive music, downloads, blogs, live streams, premium content which is unavailable anywhere else.
Guest posting on someone else’s website or social media allows you to tap into a new audience.
If you have something valuable to offer, that will be of interest to others, research other websites that relate to your subject matter. It doesn’t necessarily always need to be just about music. Consider popular culture, trending topics, and current news.
If you want to stand out and have the opportunity to post on someone else’s platform, you’ll need to be unique in your pitch. It’s not just about you getting in front of the audience, it’s also about you adding value to their audience.
Forums and Facebook groups can be great sources of traffic for your website if you know what you’re doing.
These platforms will want you to participate in the conversation that’s happening in the group itself, not simply spamming the group with your music links. You’ll need to answer people's questions, contribute your thoughts, ask questions, and add something significant to the conversation.
If you’re an active member then you can share the occasional link to relevant content on your site. But only share a link to your website when it’s relevant to the conversation. Don’t force your music on people.
If you can get an influencer with a large social media audience to share your content with their audience, it can be a huge boost for your website traffic.
One of the most effective strategies for getting others to share your content is to quote or reference them via social media tagging. Be sure to make sure your social media content is really easy to understand, fast. Asking a question is a great starting point. This could begin the journey of building a relationship and having your content shared to a wider audience.
Always be on the lookout for ways to collaborate with other people who also have their own audience. The obvious collaboration is releasing music with another artist. However, there are many other methods to explore.
For example, collaboration is very common in the YouTube world and one way creators build up their subscriber base. Instead of trying to build an audience all by yourself, you can team up with others and mutually benefit each other.
Advertising on the likes of Facebook and Instagram is a cost effective way to get traffic directly to your website. Yes, it does cost money (unlike the other strategies listed so far).
But if you’re willing to spend a little bit of cash on content that’s already proven to be successful, you can get a lot of specific traffic to your site and not pay loads doing it.
The good news is that you can start implementing the above tactics immediately and get more website traffic. Always be sure to start small and work smart. Begin with one tactic, focus on it, and learn how to do it effectively. Then move onto the next only when you’re ready to.
If you start implementing these strategies one by one, at the right time, you’ll begin to see an increase in your website traffic.